Japanese Automakers Post Record Sales for 2012

Toyota, Honda, Nissan Post Record Sales in 2012

Three biggest auto manufacturers from Japan – Toyota, Honda and Nissan have posted their record sales for last year 2012. And as per the results, Toyota won the crown of being world’s biggest automaker.  In 2011, Toyota’s production and sales was hammered by the tsunami-quake disaster. However the company was successful in regaining the lost crown as the world’s biggest automaker to GM, who is leading automaker in China and US market. Toyota who is a clear leader in Japan auto market increased sales by 35% from 2011 and won a sales title for 2012.

toyota nissan honda sales

Toyota’s vehicle production was 9.90 million which is increased by 26.1 %. And, the company sold 9.75 million autos in 2012 and the sales increased by 22.6 %. Nissan produced 4.88 million vehicles which is actually a 5.5 % increase in production in the year 2012. Nissan also recorded sales of 4.94 million vehicles with 5.8 % rise. Honda saw 3.81 million rise in sales, their sales was about 3.09 million in 2011. Honda has lot of expectations from Plug-in hybrid which was displayed at the North American International Auto Show 2013. Toyota aims to be number one in brand loyalty too and not number one in sales volume.

Japanese Auto Industry – Post Earthquake and Tsunami in 2012

The Japanese automakers were affected by the natural disasters in country in 2011. They were also affected by the Thailand flood as they have their production plants in Thailand. However, the trio succeeded in regaining the sales in the year 2012. The sales result also highlights the strong demand for Japanese vehicles in US and Asian auto market. This helped to balance its weakness in Europe and China market. Japanese vehicles seen offset in sales due to Europe’s debt problems as well as there was a consumer boycott for Japanese products in the world’s biggest auto market, China. Japanese auto factories across China are temporarily closed as they might get targeted by angry people. The Japanese auto manufacturers have been forced to recall their millions of automobiles for safety reasons.

Nissan had several proposed production plants in Dalian, the northeastern city of China. However, as per Carlos Ghosn, Nissan’s chief executive the company would think twice regarding the new investments in China. All these has caused a decrease in the foreign income for automakers from Japan to some extend but not affected the sales in home market. However, there was great demand for Nissan and Toyota pickups last year which greatly helped to these Japanese car giants.

Thus, Japanese automakers have posted a big jump in sales volume in 2012, not only in Japan but in many countries around the world.  Japanese car and truck makers are doing their best to sustain this strong upward trend.

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